Helping You Share Your Story
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About Me
My name is Matt Erickson
I work closely with clients, both brands and individuals, to bring out the stories that resonate and figure out the best way to share them.
After being laid off during the tech downturn of 22/23, I took a hard look at my career, what I love to do and where I want to go in my professional life. With 13+ years of running public relations, social media and thought leadership under my belt for companies in the tech industry, travel, nonprofits and politics, the time was right for me to use that experience and build my own practice that helps others be seen how they want the world to see them.
My career is anything but traditional. I see problems and acquire the skills to solve them. That curiosity has led me to this point and now I want to share that passion, creativity and joy of building a strong narrative with others.
Nothing makes me happier than seeing a story come to life. A well honed narrative and the right strategy to share it elevates brands and individuals to new levels of recognition, attracts news opportunities and establishes them as leaders in their industries. This is what I've done throughout my career and look forward to helping many more people share their story with the world..
Services
Telling stories and solving problems is my wheelhouse. These are some of the services I offer clients regularly but is by no means a comprehensive list. If you have a communications problem to solve, need a boost to your media relations program or are looking for a fractional leader, let's chat!
Personal Branding & Thought Leadership
Elevate your reputation and have the world see you the way you want to be seen. Through conversation about who you are, what goals you have and where your expertise lies, I will devise a strategy to elevate your personal brand through strategic communication strategies like curated LinkedIn engagement, ghost writing and byline placement, speaking opportunities or even creating your very own live stream or podcast.
LinkedIn Strategy, Coaching & Management
LinkedIn is a powerful tool where you can build genuine community, it can make or break both company and individual brand reputations. LinkedIn is more than follower count. Having the right strategy and consistently executing it is the key to success on the platform.
Communication Strategy
A muddled story isn't memorable, a well honed narrative is. The world is filled with companies using the same blueprint, if you want to standout you need to throw the map out the window and blaze a new trail I will help you cut out the noise and create a brand story that connects with your target audience.
Brands I've Worked With
I've helped brands grow and maximize their LinkedIn presence, established, managed and grown global media relations programs, created live streams for executives, ushered in global rebrands and elevated company thought leaders with placements in Forbes, TechCrunch, Fortune, FastCo, Entrepreneur and more.
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